Behind Woodfire & Willow

🌿 The Story Behind Woodfire & Willow

Woodfire & Willow began the way many comforting things do—quietly, with a spark of something familiar.

I’ve always loved the way scent can hold memory. A whiff of cinnamon can bring back fall afternoons in the kitchen. The smell of fresh-cut grass might stir up memories of barefoot summers and open windows. I wanted to create something that could bring those moments back—gently, simply, and beautifully.

What started as a small idea—a way to make our home feel warmer, cozier, more “us”—quickly became something more. I began hand-pouring soy wax melts that weren’t just clean and pet-friendly, but deeply personal. Every scent has a story behind it: a memory, a feeling, a season.

The name Woodfire & Willow comes from the balance I try to bring into every product—warmth and softness, tradition and ease. Woodfire represents the cozy, grounded moments: fireplaces, baking, earthy comfort. Willow brings in the calm, airy notes: quiet mornings, gentle breezes, fresh linens.

This little shop has grown slowly and intentionally—each product crafted with love, each label hand-designed, each scent tested until it feels just right. And now, with digital recipe bundles, room sprays, and new seasonal collections, it continues to evolve in the most meaningful way: through community and cozy connection.

Thank you for being here. I’m so happy to share this space with you. ♡

— Jessica